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No milk? No problem!
Kellogg's has just unveiled their new single-serve containers of cereal called "Insta-Bowls" that require you to just add water!
There's powdered milk at the bottom of the cup, so you fill each one halfway with cold water to make it all liquidy.
Chris Stolsky, Marketing Director at Kellogg Company, says, "You can now bring your favorite Kellogg's cereals with you wherever life takes you and not have to worry about milk, dishes, or clean-up!"
Each portable bowl is pre-portioned, single serve and mess free — perfect for on the go.
Just add cold water to the fill line and the "instantized" milk turns into real milk with a quick stir.
Kellogg's is doing a test run at select Walmarts with a plan to sell the "Insta-Bowls" nationwide through Walmart.com soon.
Each bowl costs $2, so you'll be paying extra for the convenience of cereal on-the-go.
There are four iconic varieties to start: Frosted Flakes, Froot Loops, Apple Jacks, and Raisin Bran Crunch.
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